Sight Hound Privacy Notice.

1. Introduction

At Sight Hound, your privacy is important to us and we are committed to protecting your personal information.

This privacy notice aims to help you understand:

  • how we collect your personal data;

  • what information we collect;

  • how we use your personal information;

  • your rights and how you can change or delete your information;

  • how we protect your information and how long we keep it for;

  • who we share your personal information with.

Sight Hound has contact with many individuals and companies for a range of different purposes and may collect their personal data.  These include (but not exclusively):

  • customers who order goods from

  • customers who order goods from

  • customers who order goods from other online selling platforms;

  • people who sign up online to our mailing list;

  • individuals and customers who sign up to our mailing list at fairs and shows;

  • shops who stock our goods.

  • companies who supply goods and services to us.

For the purposes of this privacy notice, the data controller is the Jane Spencer, 9 The Crescent, Sandgate, Kent, CT20 3EE.  We have also set out contact details at the end of this notice.

2. How we collect your personal data

We collect your personal data when you buy an item from us or sign up to receive communications from us. We also collect your data if you subsequently update it when you communicate with us.

We collect your personal data if you buy a product via but we do not keep your data if it is provided to us by any other third party.

We may also collect your data from publicly available sources such as social media, your company website or Companies House.

3. What information we collect

Direct information

Information we obtain from you directly may include:

  • prefix and name;

  • gender;

  • email address;

  • date of birth;

  • contact phone number(s);

  • payment card details. please note, we will not hold payment information for any longer than it takes to process your transaction;

  • company name;

  • postal address;

  • your purchase history of Sight Hound goods

Indirect information

Along with most other websites, The Sight Hound website uses cookies, tiny text files that are downloaded to your computer or smartphone while you’re surfing a website.  They are transferred between the website’s server and your Internet browser to allow the website to distinguish you from other users, remember actions you’ve made and provide you with content that is relevant to you.

Sight Hound uses cookies to make our website run more efficiently, to help remember and store your preferences as you travel through our site, and to help us understand who is visiting our website and how they interact with it.

Sight Hound uses Google Analytics, a web analytics service provided by Google, to collect statistical data about visitors to our website.  The information generated by the Google Analytics cookie about your use of the website will be transmitted securely to and stored by Google on servers in the United States.  For more information please read Google’s Privacy Policy.

If you do not wish to accept cookies, you can change your browser’s settings to prevent it from accepting them.  However, please note that disabling cookies may make our website less friendly to use.

We may record and share the information that you post publicly on social media platforms such as Facebook, Instagram, LinkedIn and Twitter.

We use the data we collect to provide you with the products we offer, this may include communicating with you about new products, offers and events.

We only use your information if we have legal grounds to do so which might be for any of the following reasons:

  • you gave us consent;

  • it is necessary for our legitimate interests;

  • it is necessary for us to perform a contract with you;

  • we have legal or regulatory obligation to do so, or it is necessary for the establishment, exercise or defence of legal claims.

Your personal data may be used by us for one or more of a number of purposes including:

  • communicating with you by telephone, text, email and/or post (in accordance with, where applicable, your preferences) about our products and events;

  • supplying products ordered from us to you;

  • paying supplier invoices;

  • drawing up a contract of employment;

  • communicating with you by telephone, text, email and/or post (in accordance with your preferences) in your role as a supplier to Sight Hound.

If at any time you do not wish us to hold your information please refer to section 5 of this notice which outlines how you can contact us to change your preferences.

4. How we use your personal information

5. your rights and how to make a complaint

We want you to be completely happy with the ways in which we hold and use your personal data.

You have the right at any time to stop us from holding your information or from contacting you about our activities.

Under the Data Protection Act 1998 you have a right to:

  • request a copy of the personal information we hold about you;

  • be provided with your information in an easily accessible format;

  • have any inaccuracies corrected;

  • ask us to erase your personal information;

  • ask us to restrict our processing of your personal information;

  • ask that we stop holding or processing your personal information, including objecting to our processing based on our legitimate interest and by withdrawing your consent.

Please note that these rights are not absolute and there may be instances where we are not able to comply with your request, for example if certain activities are necessary in order to provide a service.  If that is the case, we will explain to you why we need to hold your information.

If you would like to exercise any of these rights, please contact us:

  • by phone on 07971833654

  • or by emailing us at

  • or by writing to us at:

Sight Hound

9 The Crescent



CT20 3EE

We will do our very best to address your concerns.  If you are still dissatisfied with our response, you can contact the Information Commissioner’s Office, which regulates information rights in the UK.  Contact them:

via their website:

or through their helpline on:  0303 123 1113

Sight Hound uses robust technological solutions to shield your data from unauthorised access, providing protection from the latest viruses, ransomware, malicious software and hacking attempts.

We also have appropriate security procedures in place for the storage and disclosure of personal data so as to guard against loss, damage and unauthorised access by third parties.

We will only hold your personal information for as long as is reasonably necessary for the purposes set out in this Privacy Notice and to fulfil our legal obligations.  The retention periods will vary depending on the purpose. For example, if you make a card payment we will only hold your card details while the payment is being processed.  However, for most purposes we will keep information for seven years, or until it becomes inappropriate to do so, or you request we delete it.

6.How we protect your information and how long we keep it for

7. Who we share your personal data with

Some of the data we hold is stored in-house on paper, on our computer, or on the cloud. This is hosted by Google who have been verified as GDPR data compliant.

The data you supply via a platform like NotOnTheHighStreet is held in verified GDPR compliant systems.

Data supplied through the Sight Hound website and the third party platform Etsy are processed through US servers, which are based outside of the EU, but are verified & do comply with GDPR regulations.

We also use an online company, a trusted data processor, to send bulk emails to our mailing lists.

Otherwise, Sight Hound does not share your data with third parties.  All postal distribution to named people is carried out in-house.

If in the future we did wish to use a third party, for example to assist with marketing, we would carefully select trusted data processors to deliver our services, and they would be bound by data sharing agreements to ensure that they treat your data with the same care and respect as we do.

This Privacy Notice was last updated on 23rd May 2018 and will be reviewed annually or in response to further advice from the Information Commissioner’s Office.

If we update the Privacy Notice in the future, we will notify you and post the revised document in the Privacy Notice section of our website.

If you have any questions or concerns about the information provided in this Privacy Notice, please contact us:

  • by phone on 07971 833654 to ask about our privacy notice;

  • or by emailing us at;

  • or by writing to us at:

Sight Hound

9 The Crescent



CT20 3EE

8. Changes to this privacy policy